Great Events Start with great crowd Management
Sometimes the crowd is the hardest part of the plan: maybe the route cuts through a busy city centre, perhaps the site is being used in a way it was never designed for, or the audience might have unusual requirements.
We plan for how and where your crowd will actually move and make sure everyone involved is working from the same plan and understands it. We help you balance what’s best for your crowd with what’s practical for your event, site and team, finding elegant solutions to your biggest challenges.
We write the plans your event runs on, from crowd management and security deployment to command structures and emergency arrangements.
We design, set up, run or staff your Event Control Room, keeping senior and operational teams connected when decisions matter most. Whatever level of support you need, our people know the room and know the job.
We test, assure and amend existing plans, and run structured debriefs that lead to real change. You get experienced, practical consultancy and feedback on your event’s requirements.
We support you with multi agency meetings, including safety advisory groups. After 25 years, we arrive as a team they already know and trust.
Our founder and Managing Director, Anne Marie Chebib, chairs the United Kingdom Crowd Management Association (UKCMA) and leads a board drawn from the country’s largest crowd management and security operators.
She is the principal author of Safer Crowds, Safer Venues and Words Matter: The Language of Crowds, and she is the lead author of the crowd management chapter of the Purple Guide. UKCMA was a pre-public consultee on Martyn’s Law and its message to the sector remains simple: be prepared, not scared. Through UKCMA and the Global Crowd Management Alliance, we give considerable voluntary time to raising standards in the UK and beyond.
Your crowd management plan is part of that suite, not separate from it; get it right, and everyone else has something solid to build on.
We help write that documentation and when the time comes to sit down with stakeholders, we’re at the table, answering the hard questions and working through the details until everything is resolved.
Your event is represented by the people who helped shape it. We care as much as you do about its safety and success.
During your event, we keep a live record of every decision and hold a debrief afterwards, so next year’s planning starts from where this year finished, not from scratch.
That continuity lives in our systems, not just our memory. Everything we learn feeds back into your planning cycle, so the agencies who’ve worked with us before arrive already trusting the plan.
Trust like that takes years to build, and it changes the tone of every conversation that follows.
Every event exists for a reason. Our job is to look after the crowds who come to it and to protect the very thing that brought them there.
Clear and practical to use under pressure, while covering all the details agencies need to assess them.
We write the plan, speak for it at Safety Advisory Groups and stand alongside you on site to deliver it.
From the first conversation to the final debrief, you’re never left to work it out alone.
We keep a live record of every decision and hold a debrief afterwards, so next year’s planning starts where this year finished, not from scratch.
Backgrounds in policing, the NHS, youth work, cyber security and event production mean we notice what others miss.
